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Security & Privacy Label

We’re designing a usable security and privacy label for smart devices to help consumers make informed choices about Internet of Things device purchases and encourage manufacturers to disclose their privacy and security practices.

We are releasing our label under a Creative Commons CC0 license. Please visit the Licensing tab for more information.

We’re looking for IoT devices to label!

IoT device manufactures: Show your commitment to security and privacy and be one of the first to try our label generator to create labels for your products. Please send us your questions and feedback, and let us know if you would like your label to be featured on our website.

Watch our video!

We’re a group of researchers at Carnegie Mellon University. Our label design is based on multiple rounds of input from both experts and consumers .

The label includes information on privacy and security practices of the smart device, such as the type of data the device collects and whether or not the device gets automatic security updates. In addition to privacy and security information, our label includes some general information about the device, such as the firmware version and whether the device can function without internet connectivity.

We have designed a two-layer label that includes a simple, understandable primary layer for consumers and a more detailed secondary layer that includes information important to experts. The primary layer is designed to be affixed to device packaging or shown on an online shopping website, while the secondary layer can be accessed online via a URL or QR code.

Click on the label below to toggle between primary (overview) and secondary (details) layer.

Sample Primary Label
What's new?

Our IoT Privacy and Security Label has been featured on The Wall Street Journal.


Lorrie Cranor discussed our label in an interview with TechRepublic.


Our IoT Privacy and Security Label has been featured on WIRED.


Our IoT Privacy and Security Label has been featured on Tech Xplore.

For more news, click here